Wednesday, December 12, 2007

Super Crunchers

Day #3

I know you missed day 2. I wrote something for yesterday, but since it highlighted a website that has been taken down, its relevance seems to be in question.

From Super Crunchers, p. 59:

"In September 2000, the press started running with the story of a guy who said that when he deleted the cookies on his computer (which identified him as a regular Amazon customer), Amazon's quoted price for DVDs fell from $26.24 to $22.74. A lot of customers were suddenly worried that Amazon was rigging the Internet. The company quickly apologized, saying that the difference was the result of a random price test. In no uncertain terms CEO Jeff Bezos declared, "We've never tested and we never will test prices based on customer demographics."

1 comment:

::athada:: said...

Sounds like J.D. Byrider car sales based in Indiana. They call it "opportunity pricing". I call it "no posted price tag".